locr enables users to automatically add geo-references to digital photos. Thus, making it far easier to organize your photos. Geographical positions are displayed on digital maps, aerial and satellite pictures. Users can upload their photos to the locr community and share them with friends and family.

locr aims to change the way we display and organize digital photos by adding automatically generated geographical descriptions.

locr was founded in September 2006 by a group of four web enthusiasts in Braunschweig/Germany. The team has been in the software and internet business for many years and has formed successful companies previously.